Graham and Rhona Beck Skills Centre Blog

Graham and Rhona Beck Skills Centre Blog

Adapting to and approach to Change Management

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on Thursday, 29 May 2014 in Skills Centre Blog

Adapting to and approach to Change Management

It is sometimes best to define a term before one starts discussing it so that the readers know what the meaning is behind the word. Change Management is defined as the management of change and development within a business or similar organization. According to Prosci's Change management is the application of a structured process and set of tools for leading the people side of change to achieve a desired outcome.

Change management is a structured approach to successfully implementing change in one’s organization and achieving long term success and objectives .There are many factors that will influence the organization which will lead to change. First we have globalization (Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.), because of the globalization organizations need to change their way of thinking and doing since each country has its own laws and regulations. Technology will also have an effect on Change Management. Constant innovation of technology results in a constantly evolving business environment. Social media also has an effect on Change Management, because an organization needs to adapt to the latest communication/interaction methods that are available to them. Social media allows organization to get feedback from the consumers and throw these feedbacks organizations can improve and make necessary changes to the organization to better them and have a competitive advantage. It is important to keep up the latest trends and events of the world around you. It is ever changing so is your consumer and employees as well as the macro-environment. The macro-environment cannot be controlled, organization needs to keep their eye on this environment to accommodate the change taking place and change with the changes to be compatible with the environment. . Even in marketing an organization will have to change their brand or product or even the organization itself. Consumers buying behavior and preferences are always changing and it is important to keep up with it or else your competitors will gain more market share and profits.

Yet, major and rapid organizational change is profoundly difficult because the structure, culture, and routines of organizations often reflect a persistent and difficult-to-remove "imprint" of past periods, which are resistant to radical change even as the current environment of the organization changes rapidly.

In today’s fast moving business environment it is important to adapt adequately and fast to the changes in the environment so that your company can have a competitive advantage over the other organizations. Change management can have a great influence on the organizations profit and market share.

Regardless of the many types of organizational change, the critical aspect is a company’s ability to win the buy-in of their organization’s employees on the change. Effectively managing organizational change is a four-step process:

1. Recognizing the changes in the broader business environment

2. Developing the necessary adjustments for their company’s needs

3. Training their employees on the appropriate changes

4. Winning the support of the employees with the persuasiveness of the appropriate adjustments

It is important to plan the Change Management properly or else it will fail and affect your organization. Change management processes should include creative marketing to enable communication between changing audiences, as well as deep social understanding about leadership’s styles and group dynamics. As a visible track on transformation projects, Organizational Change Management aligns groups’ expectations, communicates, integrates teams and manages people training. It makes use of performance metrics, such as financial results, operational efficiency, leadership commitment, communication effectiveness, and the perceived need for change to design appropriate strategies, in order to avoid change failures or resolve troubled change projects. Change Management has three phases which will help with the change management planning process.

Phase one: Preparing for change (Preparation, assessment and strategy development)

Phase two: Managing change (Detailed planning and change management implementation)

Phase three: Reinforcing change™ (Data gathering, corrective action and recognition)

A few examples of change management that can take place:

· Mission changes

· Strategic changes

· Operational changes (including Structural changes)

· Technological changes

· Changing the attitudes and behaviors of personnel

· Personality Wide Changes

Change model developed by Dr John Kotter:

Change is inevitable and with the help of Kotter Change model one can easily understand and create an effective plan/model to help change the organization


Change management is not a difficult theory to understand it is exactly as the word says “change management”, changing how one manages the organization and apply the necessary changes that need to take place within the organization.


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